When the ceremony falls, the foundation will start! On July 26th, 2025, Xusheng Group Thailand Company held a grand foundation laying ceremony for the project in WHA Industrial Park in Rayong, Thailand. Mr. Xu Xidong, Vice President of the Group, Mr. Lin Guofeng and representatives of important partners attended the groundbreaking ceremony, announcing the official start of the construction of Xusheng Southeast Asia Intellectual Manufacturing Base!
Efficient promotion and strategic landing
The preparation for the Thailand project started in November 2024. Thanks to the efficient support of the Investment Promotion Committee of Thailand (BOI) and the local government, it took only two months to complete the planning and landing, running out of the "rising speed". This foundation laying is another solid step of Xusheng's globalization strategy after the Mexican factory. The Thai base will carry the core four technologies of die casting, forging, extrusion and integration, realize the overseas extension of technical strength, and deeply integrate into the industrial chain of new energy vehicles in Southeast Asia. Its completion will provide strong support for Xusheng's vision of "technology leading the world and manufacturing serving the world" in the ASEAN market and become the key fulcrum of the group's global layout.
Technology empowerment and planning first
Xusheng Thailand base is located in the core area of East Thailand Economic Corridor (EEC), with a total investment of 90 million US dollars (about 660 million RMB), and two phases of construction are planned. An integrated intelligent manufacturing base will be built here, from raw material smelting to finished product assembly. After full production, it is estimated that the annual output value will exceed 200 million US dollars, providing about 500 jobs, which is an important milestone in Xusheng's overseas layout. It will not only become Xusheng's largest overseas intellectual manufacturing base, but also significantly shorten the delivery cycle of customers in Southeast Asia, improve response efficiency, effectively strengthen Xusheng's global supply chain resilience and localization service capabilities, and provide more solid support for regional and global markets.
Mr. Xu Xudong, Chairman, said
The establishment of the Thai company is an important milestone in Xusheng's strategy of "taking root in ASEAN and moving around the world". Based on EEC, a national industrial platform, we should not only give full play to Xusheng's advantages in lean manufacturing and technological innovation, but also adhere to the concept of "openness, integration and win-win", actively integrate into the local area, listen to the market voice and grow together with Thai partners. It is expected that Thai companies will not only become the benchmark of high-end manufacturing, but also become the bridge of industrial cooperation and technical exchange between China and Thailand. I hope all my colleagues will practice the values of "persistence, transcendence, happiness and gratitude" based on "professionalism and responsibility" and contribute to the upgrading of ASEAN automobile industry with excellent products and services!
Xusheng Thailand qi hang Xin cheng
The construction of Thailand's intellectual base has opened a new course for Xusheng's global layout. In the future, it will serve as a new hub of ASEAN, deepen regional cooperation and accurately connect with the Southeast Asian market; At the same time, it acts as an important node of the global supply chain, serving international customers with faster response and stronger resilience; More importantly, it will become an overseas practice field for Xusheng's values, and all colleagues will work together to write a wonderful chapter belonging to Xusheng in this hot land based on professionalism and responsibility.
